
Once, a long time ago in the days of yore, I had a friend who was studying graphic design to become, presumably, a graphic designer.
This friend introduced me to other friends, who were also studying graphic design. Then these friends had other friends who were graphic designers - real graphic designers doing real graphic design like designing corporate logos that look a lot like ink stains. And these real graphic designers knew other real graphic designers and now the only people I know are graphic designers. And they all design ink stains that win awards like the ink awards but ultimately get ignored by people like me.
Do not get me wrong, graphic designers. I like you as a person. I think you are nice, smell good most of the time, and I like your glasses. You have crazy hair, and if you are lucky, most of it is on your head. But I do not care about graphic design. It is true. This is what I do care about:
As you can see, graphic design is not on the list. I believe that graphic design falls somewhere between toenail fungus and invasive colonoscopy in the list of things that interest me.
Perhaps if you didn’t talk about it so much, I would be more interested. When you point to a advertisement at the side of a hotel and say proudly, hey my office designed that, I giggle and say it looks like a vegas broadway sign. You turn your head in disgust and shame. You think, obviously he does not understand. What does he know? He is just a writer. He is no graphic designer. She respects vowels, not ink stains. And then you say now I am designing a brand, and I ask what is that, and you say it is a system of differentiating services and goods and I say you mean like a logo and you say no. It is a brand. I say it sounds like a logo. I am from the Valley, bitch. I know logos.
Graphic Designers, I will not lie, you confuse me. You work sixty, eighty hours a week and yet you are always poor. Why aren’t you buying me a drink? Where is your bounty of riches? Maybe you spent it on merlot. Maybe you spent it on hookers and blow. I cannot be sure. It is a mystery. I will leave that to the scientists to figure out.
Graphic Designers love to discuss how much sleep they have gotten. One will say how he was at the studio until five in the morning, only to return again two hours later. Then another will say, oh that is nothing. I haven’t slept in a week. And then another will say, guess what, I have never slept ever. My dear Graphic Designers, the measure of how hard you’ve worked and how much you’ve accomplished is not related to the number of hours you have not slept. Have you heard of Milton Glaser? He is a famous Graphic Designer. I know this because you tell me he is a famous Graphic Designer. I hear that Milton Glaser is always sleeping. He is, I presume, sleeping right now. And I hear he gets shit done. And I also hear that in a stunning move, he is making a logo that looks not like a ink stain, but like a coffee mark. When you sleep more, you get coffee. You can all take a lesson from Milton Glaser.
Life is hard for me, please understand. Graphic Designers are an important part of my existence. They call me at eleven at night and say they just got off work, am I hungry? Listen, it is practically midnight. I ate hours ago. So long ago that, in fact, I am hungry again. So yes, I will go. Then I will go and there will be other Graphic Designers talking about Photoshop shortcuts and something about screen printing and can you believe that is all I did today, what a drag. I look around the table at the poor, tired, and hungry, and think to myself, I have but only one bullet left in the gun. Who will I choose?
I have a friend who is a doctor. He gives me drugs. I enjoy them. I have a friend who is a lawyer. He helped me sue my debtors. My graphic designer friends have given me nothing. No drugs, no medical advice, and they don’t know how to spell subpoena. One graphic designer friend figured out that my apartment needed more posters. That was nice. Thanks for that.
I suppose one could ask what someone like me brings to graphic designers like yourselves. I bring cheer. I yell at graphic designers when they start talking about architecture. I force them to discuss far more interesting topics, like turkey eggs. Why do we eat chicken eggs, but not turkey eggs? They are bigger. And people really like turkey. See? I am not afraid to ask the tough questions.
So, dear graphic designers, I will stick around, for only a little while. I hope that one day some of you will become doctors and lawyers or will figure out my taxes. And we will laugh at the days when you spent the entire evening talking about some European you’ve never met who designed a poster you will never see because you are too busy working on something that will never get produced. But even if that day doesn’t arrive, give me a call anyway, I am free.
Sudirwan Juhaimi