Ladies and Gentlemen, The official London, 2012 Olympics logo, done by famed and renowned design and branding firm - Wolff Olins. Wolff Olins is in my list of most respected design firms. But this logo they created - costing a cool 400,000 pounds - has shaken that faith. At first glance the logo screams hell-to-the-motherfucking-no. I studied the logo a little deeper, and still hated it. It screams trends. It screams trying too hard to look young. But Wolff Olins are not known to create brands and identities that go down easy on people. They are the design firm that were responsible for naming a British Telco, Orange. Why Orange? People were asking then, and still asking now. But it doesn't matter. Orange is now British biggest and most expensive Telco Brand. I am hoping the same magic applies to London 2012 Olympics.
Wednesday, June 06, 2007
London Olympics Logo
Ladies and Gentlemen, The official London, 2012 Olympics logo, done by famed and renowned design and branding firm - Wolff Olins. Wolff Olins is in my list of most respected design firms. But this logo they created - costing a cool 400,000 pounds - has shaken that faith. At first glance the logo screams hell-to-the-motherfucking-no. I studied the logo a little deeper, and still hated it. It screams trends. It screams trying too hard to look young. But Wolff Olins are not known to create brands and identities that go down easy on people. They are the design firm that were responsible for naming a British Telco, Orange. Why Orange? People were asking then, and still asking now. But it doesn't matter. Orange is now British biggest and most expensive Telco Brand. I am hoping the same magic applies to London 2012 Olympics.
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