While we graphic designers occasionally busk in the warm glow of fame and fortune when we work with big multinational companies such as Nokia and Calvin Klein, most of the time we get boring jobs. Not all your design get publicly displayed all across the Island. Not all jobs as glamorous as designing for fashion people. In fact most of the time we do boring jobs. One of these job is for the good people of
Brassteel. Their website scared the shit out of me. And they manufacture cabinets and cooling displays for crying out loud. The moment I heard that I was to work with them on a project, I almost crushed to the ground and died. The job was to design a brochure for them. I imagined doing cheesy standard brochures displaying rows and rows of products. But what spurred me to do a really good job for them was their boss. He was a really passionate man. He could talk for hours and hours about his products. He was really into what he was doing. And I could not bear to give him anything less than everything that I can. There was a bit of tension when I demanded the cover be nothing but total blackness and their logo, but when I showed him the results, he fell in love with it immediately.


The cover is just a plain solid black with nothing but the logo confidently placed off center.


The brochure opens revealing a sole display unit position placed right in the center surrounded by all the darkness, making it seem to glow.


Inside the brochure. Yes the photographer did a really good job capturing the mood of each of the place we visited.

Unfortunately, due to the glossy surface of the brochure, fingerprints get on it rather easily.
I was randomly proud of myself, even though it was such a small job. But I hope I changed somebody's approach to design in Brassteel and through him, hopefully the world. ;)